The Big BAM Process
Your self-directed brand alignment framework to help you connect to the right audience on a deeper level, and develop a message that resonates with them.
What this version of our brand strategy framework will give you:
A repeatable & scalable framework
The ability to work at your own pace.
Create a message that resonates with what really matters to your aligned clientele
Articulate your brand's vision and bring it into reality
Find the right words to articulate who you really are as a brand.
Confidence and clarity around your brand
90-day actionable strategy to start creating stronger cashflow
Everything you will get when your purchase this process.
8 modules of in-depth video training
Access to our BAMFam Community for extra support and a dedicated space if you get stuck or want a second opinion.
The Big BAM Process Workbook - Digital (2nd Edition)
The Archetype Alignment Guide - Digital
BONUS: A self-guided audio walkthrough of the BAMshot process where you take your workbook answers and refine them even further giving you a snapshot of your business’ Brand, Audience, and Message. This is a document that you can share with your employees and contractors to make sure everyone is on the same page and working within consistent guidelines.
Here are all the courses that are included in your bundle.
By discovering the unique identity of your business and of the people you are called to serve, you will learn how to build a strong brand that is recognized and remembered!
What are the real reasons your client buys from you? Most businesses get this wrong. This course will show you how to identify exactly what moves your client towards a purchase and why.
Who are you really, to your client? What relationship do you need to have with them to remove conflict and instill hope? How do you communicate that to your client in a way that resonates?
A business owner has a long list of things they have to do to grow their business. In this module, you'll learn how to discover exactly what you need to do and in what order to get the best results.
Creating a compelling offer is key to business success. In this module, we'll show you how to think about your offer to create a business that can scale while creating the biggest impact for your clients.
There's no point in spending advertising dollars if they won't bring you new clients. In this module, we discover how to find where your hungriest clients already are and show you how to connect with them.
We would highly recommend you complete the first eight modules in one day, take the next day off, and then come back on day three to complete the BAMshot bonus lesson. This break is a crucial part of allowing your brain to sort through the information and bring more clarity.
You can take longer if you like. It'll still be effective, but it's important to set a specific deadline to give it a priority in your mind.
• 8 modules in one day with one rest day, and then the final module (3 days)
• one module a day with one day of rest (10 days)
• One module a week (9 weeks)
Whatever you decide, the process is designed to accommodate these timelines. Any longer may create disassociation between each module.
About 90-minutes of video content for the first 8 modules and about one hour of audio for the 9th module for the BAMshot.
One-year access with support is included, and you can have access to your course indefinitely. However, you won't be eligible for content updates and improvements or dedicated space in our community supported once that year is up.
Yes, your muscle memory engages when you text or type. It almost becomes a conditional response. When you write out on paper or digitally with a pen or pencil it taps into the unconscious parts of your brain and extracts what may be hidden. We have seen this happen countless times and it's a necessary step in our process.
We have a designated community called the BAMFam that is included with all course purchases. Each has its own space to ask questions and engage with those in that space. If you need additional support we have certified BAM strategists who can assist you, but there may be a fee involved for consulting.
It takes us about a week to get results back to clients, but that time may vary depending on the individual, the legibility of their handwriting, and the clarity and alignment of their answers. The more you do the deep work towards clarity and alignment the quicker we can get results back to you.
We would recommend at least once a year or when you are making critical decisions for your organization. We go through this process ourselves once a year in or near August.
Building Brands for 20+ Years
The Brand Alchemist, AKA the “mad scientist” of branding.
Where you see chaos, I see patterns of order. I connect the unconscious chaos of your vision to bring it into conscious reality.
I use Carl Jung’s 12- archetypes as a basis for understanding how you see the world. This is so I can understand your motivations, communication style, and tone of voice and advise unbiasedly as I guide you down the path that is right for your brand.
Even though I have been in the branding and marketing industry for 20+ years. I don’t consider myself an expert or guru. I am always learning and testing to find eternal truths that shape our reality.
From the tested failures and successes of my journey, I have created strategic frameworks to help bring brand alignment and clarity to your vision.